Alec Gonzales — Senior Visual Designer, San Francisco

Alec Gonzales • Senior Visual Designer

Design that scales.Work that performs.

Over six years of building from zero. From high-volume design in global tech to founding the visual identity at a venture-backed startup, I craft the systems and experiences that carry a brand forward.

Brand Identity
Design Systems
Web Design
Prototyping
Campaign Design
Typography
Email Marketing
AI-Assisted Workflows
Video Editing
Presentation Design
3D Rendering
Tradeshows & Events
Collateral Design
Developer Handoff

Figma
Webflow
Hubspot
Google Workspace
Nano Banana Pro
Google Veo 3.1
Claude
Framer
Autodesk 3DS Max
Keyshot
Adobe Photoshop
Adobe Illustrator
Adobe Premiere

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About meI'm Alec, a Senior Visual Designer based in San Francisco, with over six years of in-house experience building visual systems from the ground up. My work spans brand identity, design systems, web, 3D, and campaign design, refined across four years at NETGEAR and three years as the founding designer at Lumana, where I took the brand from stealth through a $40M Series A.

I work where craft meets infrastructure, designing the systems that enable quick movement without losing coherence, and partnering closely with sales, marketing, and engineering to ship work that performs. AI has become a core part of how I design, and I'm constantly experimenting with where it can take creative production next.

Featured Work