Alec Gonzales
Senior Visual Designer
Skills
Brand Identity
Design Systems & Libraries
Web Design & Production
Prototyping
Campaign Design
Typography & Hierarchy
Email Marketing
AI-Assisted Workflows
Video Editing
Presentation Design
Tradeshow Support
3D Rendering
Tools
Figma
Framer
Webflow
Adobe Creative Suite
Hubspot
Claude Code
Nano Banana Pro
Google Workspace
Education
B.A. in Studio Art
B.S. in Public Health
Santa Clara University
A Senior Visual Designer with 6+ years as a founding designer and individual contributor, having taken a brand from stealth through a $40M Series A. Passionate about establishing strong brands and developing impactful digital experiences.
(408) 952-9715
alec.gonzales97@gmail.com
San Francisco, CA
Experience
Senior Visual Designer
Lumana · Los Gatos, CA · February 2026 – Present
Relaunched the Lumana website with a new design system spanning brand colors, spacing variables, effects, UI elements, and high-fidelity web components
Directly manages a developer across ongoing web improvements, including design updates and performance optimizations
Partners with the sales team to produce one-pagers, presentations, and collateral that have consistently exceeded quarterly investor goals since Q4 2024
Visual Designer
Lumana · Los Gatos, CA · June 2023 – February 2026
Launched Lumana from stealth by establishing comprehensive brand guidelines and overseeing the end-to-end web launch
Built complete visual and web design systems in Figma, driving consistency across all platforms through component libraries and visual treatments
Introduced in-house 3D rendering, producing both product-focused and photorealistic environmental renders for web, one-pagers, and collateral
Senior Design Specialist
NETGEAR · San Jose, CA · April 2021 – May 2023
Collaborated with developers to continuously elevate the eCommerce platform's user experience, driving a 42% increase in average order value in 2022
Led the design system in Figma as the primary designer, cutting the interactive prototyping process by 38%
Directed visual design for the eCommerce site, helping establish NETGEAR as its own fourth-largest retailer
Design Specialist
NETGEAR · San Jose, CA · October 2019 – April 2021
Developed a concierge system for our eCommerce platform, increasing average order value by 27.1% compared to non-users
Designed multiple new web components and produced content for 93 PDPs, 22 landing pages, and the homepage during a complete website refresh
Created digital content for organic and paid campaigns, gaining over 2.7 million impressions
Want to reach out?
© 2026 Alec Gonzales. All rights reserved.
Designed and built by Alec ☺︎
Mobile Designs In-Progress
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