Introduction

As with many Bay Area tech companies, NETGEAR was not immune to the economic challenges brought on by the COVID-19 pandemic. My department saw budget and personnel cuts in 2022 and 2023, resulting in reduced funding for creative agencies to produce assets for new product introductions. These assets are vital to the success of product launches, as they are utilized across various platforms such as eCommerce, PR, and marketing. However, this presented me with an opportunity to learn a new skill and make a significant impact on the company's success. I downloaded Autodesk 3ds Max & Chaos Vray to learn the 3D rendering, including texture and material creation, Vray lighting, and exporting best practices. By doing so, I not only saved the company money, but we also gained greater creative control over the internal production of creatives. Below is a gallery showcasing some of the best images I've produced thus far.